Seeing Nature Through Our Own Eyes :: Advertisements Advertising Essays

Seeing Nature Through Our Own Eyesmissing works citedCultural signs and messages can be seen everywhere. Advertisements atomic number 18 one example of these signs and messages. All of these advertisements are made depending on what our society wants and how we view things. For example, slicey ads try to imbibe a busy, stressed out, urbanized man to a much peaceable and calm scenario by making a connection of their product to a peaceful part of nature. Since we believe that nature is peaceful and calm, we believe these products will bring us these qualities through nature. If nature were labeled as disturbing and unbearable, then these ads, which try to connect nature with their product, would not attract us. Oscar Wilde also agrees with this when he points out Things are because we see them, and what we see, and how we see it, depends on the Arts that have influenced us(Oates 465). A careful analysis of a few ads can help exemplify this belief. Everything we see, including thes e advertisements of nature, is interpreted differently depending on our background and experiences that has influenced us.All advertisements fall into one or more of three categories defined by Merchant. These categories are hierarchy, dialectics, or pastoral. The hierarchy category includes masculine aspects such as activeness, dominance, and adventure. On the other hand, the pastoral category is the opposite of the hierarchy category and includes more feminine ideas such as passiveness, peacefulness, and motherhood. The remaining dialectic category is one that is hard to define because it is neither active nor passive. This category falls in between hierarchy and pastoral because it contains ads that contain ideas that are neither feminine nor masculine. The following descriptions of the three ads fall into one or more of these categories.The first advertisement of a Nissan Xterra SUV gives you a reference domain of strength, comfort, and power. The ad tries to convince us to buy this SUV, which can be used to conquer nature comfortably. The ads has in big forward letters Couch for Sale, as it tells us that this SUV can be taken to the mountains, the rivers, the oceans, wherever and we can still be comfortable with this new type of couch. The ad tries to make our couch at home seem boring and this SUV not only comfortable but also more fun by tell us rid ourselves of the soft, fluffy cushions and venture to where the fun is.